MeritFound
INDEPENDENT BUSINESS RESEARCH
MeritFound provides independent research for businesses, consultants, and advisory firms. We investigate competitors, compare options, verify information, and deliver clear, source-supported findings to help you make more informed decisions.
OUR APPROACH
Independent research. Clearer answers.
Business decisions deserve more than assumptions. MeritFound investigates questions through structured research, careful source evaluation, and documented analysis.
We examine publicly available information, compare findings across relevant sources, and identify inconsistencies, limitations, and information gaps.
Our goal is to provide clear, useful findings that distinguish verified facts from reasonable interpretations and unresolved questions.
01
Structured Investigation
We define the research question, establish the scope, and gather relevant information systematically.
02
Evidence Verification
We evaluate source reliability, cross-check important claims, and document uncertainties.
03
Clear, Practical Findings
We organise the evidence into concise reports that support informed business decisions.
OUR RESEARCH SERVICES
Focused research. Evidence you can use.
01
Competitor profiles, pricing comparisons, market mapping, and industry research to help organisations understand their options and competitive environment.
02
Business background research, fact-checking, source evaluation, and documented findings that distinguish verified information from uncertainty.
03
Independent desk research, structured evidence gathering, and clearly scoped research briefs to support consulting projects and additional research requirements.
HOW IT WORKS
A straightforward path to clarity.
01
We establish the objective, scope, deliverables, and evidence requirements before beginning an assignment.
02
We gather relevant information, evaluate sources, cross-check important claims, and document limitations.
03
We present the results in a structured research brief with supporting evidence, key conclusions, and outstanding questions.
Research is based on publicly available information and other sources appropriately provided or authorised by the client. Findings distinguish verified evidence from interpretations and unresolved questions.
WHAT YOU RECEIVE
Clear findings. Documented evidence. Better decisions.
Every research assignment is tailored to a defined question and scope. MeritFound delivers structured findings designed to make complex information easier to evaluate and use.
Concise research briefs and executive summaries
Competitive and market comparisons
Source referenced findings and evidence registers
Identification of information gaps and unresolved questions
Practical conclusions and considerations for next steps
Deliverables and reporting formats are agreed upon before each assignment.
INDEPENDENT COMMERCIAL RESEARCH
Independent research. Clearer decisions.
MeritFound provides independent commercial research and due-diligence support to businesses, consulting firms, advisory organisations, and research teams.
From competitor intelligence and market investigations to source verification and commercial assessments, we turn publicly available information into structured, evidence-supported findings that help organisations make more informed decisions.
Whether you need a standalone investigation or additional research capacity for an existing project, MeritFound delivers clear reporting, documented evidence, and transparent conclusions.
FEATURED WORK
Buying Managed IT in Melbourne
What Six Providers Publish, and What a Buyer Still Has to Ask
An independent examination of publicly available pricing, response-time information, credentials, and customer evidence across six deliberately selected Melbourne-facing IT-services providers.
This report demonstrates MeritFound’s approach to commercial research, source verification, and transparent reporting of evidence limitations.
BUSINESS OPPORTUNITY AUDIT
44 structured checks. Five assessment areas. One clearer picture.
The MeritFound Business Opportunity Audit provides an independent assessment of a business’s publicly observable customer experience, online visibility, reputation, competitive positioning, and potential opportunities for improvement.
Designed for independent businesses seeking a fresh perspective, the assessment brings together structured research and documented evidence to highlight existing strengths and areas that may deserve further attention.
What the assessment includes
44 structured checks across five assessment categories
An eight page assessment report
A structured scorecard
Findings supported by documented evidence
Recognition of existing business strengths
Three prioritised opportunities for further consideration
Practical recommendations for potential next steps
The assessment primarily examines publicly available information and observable customer touchpoints. It does not constitute an internal operational, financial, or compliance audit.
MeritFound
ILLUSTRATIVE SAMPLE
Your Opportunity Audit.
An example of how MeritFound presents evidence, findings and practical priorities.
Illustrative example of MeritFound’s structured Business Opportunity Audit.
LET’S WORK TOGETHER
Have a research question worth investigating?
Whether you’re exploring competitors, evaluating business options, verifying information, or seeking additional research capacity, MeritFound can help define a focused assignment.
MEET THE FOUNDER
Meet Jason O’Grady
A curious mind. A methodical approach.
I’m Jason O’Grady, founder of MeritFound. My professional background is in technical systems, electronics, and aviation simulation. These are fields where careful investigation, attention to detail, and systematic problem solving are essential.
I’ve always been drawn to understanding how things work, questioning assumptions, and finding answers that stand up to scrutiny.
I established MeritFound to apply that same mindset to independent business research. Whether examining competitors, comparing options, or verifying information, my approach is to follow the evidence, document the sources, and communicate findings clearly.
I believe useful research should do more than simply collect information. It should help people understand their options, recognise important details, and make decisions with greater confidence.
A PERSONAL NOTE
“Good research begins with curiosity, but it earns its value through evidence. I believe in asking better questions, checking the facts, and being clear about what we know and what we don’t.”
Jason O’Grady
CONTACT
Have a question? Let’s investigate it.
Whether you need independent business research, a comparison of available options, or additional research support for an existing project, I’d welcome the opportunity to learn more.
Tell me what you’re trying to understand, and we can discuss whether MeritFound is a good fit.